Thursday, January 28, 2010

The iPad

Now that the excitement's died down, I'd like to say a couple of things about the new iPad:

1. The most amazing thing was the price, and I think that by pitching the entry-level product at $499, Apple has irreversibly disrupted the executive-gadget market

2. The AT&T deal for "only" $30 unlimited data is an appeasement to AT&T, the dying beast that Apple are sworn to protect. I forecast that most professionals will find a way to tether iphones or regular phones to their iPads (through some jailbreak solution) and will forego the $130. The only entities that will spend $130 for the privilege of paying AT&T more money will be corporations. And fleet purchases will add up (will be a new executive privilege (akin to Blackberries in the early 2000s)).

3. 16MB is enough for everyone. Storage is cheap, and tethering by USB to your desktop will be what most people will get by on. Face it, will being able to store 20 two-hour videos at a time be much different from being able to store 5 two-hour videos? Unless you're leaving your home for a year?

4. No camera. Whatever. This ain't no netbook. It's firmly aimed at Amazon, not at Asus.

5. Compatibility with iphone/ipod touch apps. Smart move! There's a critical mass of developers out there just waiting to create database, spreadsheet utilities! :-) Actually, expect a new cottage industry of such companies. By charging $10 for its full iWork suite, Apple is setting the bar very low...

6. The netbook won't die. I know hundreds of professional photographers who'd lug one around. But the HP Slate will be stillborn. Why have the privilege of running Windows 7, when you can do 95% of what you want in real style?

7. Cutting through all the noise about the use of the "iPad" name, have a look at the AAPL Jan 2011 call option prices. They are a superb buy. With even 5m sales of the iPad, they are golden.

Great job, Apple, except for the AT&T ball-and-chain.

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